Fei Liu


Terms & Conditions

Welcome to Fei Liu Fine Jewellery

These terms and conditions outline the rules and regulations for the use of Fei Liu Fine Jewellery’s Website.

Fei Liu Fine Jewellery Ltd is located at 303 The Argent Centre, 60 Frederick Street, Birmingham B1 3HS.

By accessing this Website we assume you accept these terms and conditions in full. Do not continue to use Fei Liu Fine Jewellery’s Website if you do not accept all of the terms and conditions stated on this page.

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and any or all Agreements: “Client”, “Participant”, “You” and “Your” refers to you, the person accessing this Website and accepting the Company’s terms and conditions. “Company”, “Ourselves”, “We”, “Our” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or either the Client or ourselves. “Website” refers to FeiLiuFineJewellery.com. “Programme” refers to the loyalty programme of FeiLiuFineJewellery.com. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner, whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services/products, in accordance with and subject to, prevailing law of . Any use of the above terminology or other words in the singular, plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to same.

Privacy Policy & Cookies

Contract execution

Your personal data will be used to provide the information, goods and services offered through our Website to you, for billing and order fulfilment.

Email newsletter

If you sign up to our newsletter we may use your email address to send you information about products or services.

You can opt out of these at any point and you can ask for personal data to stop being recorded at any time.


Please visit our Promotions Terms & Condition for information about promotions.

Cookies & monitoring

We employ the use of cookies. By using Fei Liu Fine Jewellery’s Website you consent to the use of cookies in accordance with Fei Liu Fine Jewellery’s privacy policy. Most of the modern day interactive web sites use cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our affiliate/advertising partners may also use cookies.

A cookie is a small text file that we store on your device. Our Website uses cookies to recognise your device and store your preferences. Cookies also provide us with information about how this Website is used so we can keep it as up to date, relevant and error-free as possible.

  • Strictly necessary cookies – These are cookies that are essential to the operation of our Website.
  • Analytical/performance cookie – These cookies allow us to recognise and count the number of visitors to our Website.
  • Functionality cookies – These cookies are used to recognise you when you return to our Website.
  • Targeting Cookies – These cookies record your visit to our Website, the pages you have visited and the links you have followed.
  • We may monitor traffic to our site and collect the following information:
  • The IP address of your computer.
  • The referring Website from which you have got to our Website from.
  • The reasons for this are:
  • To make ongoing improvements to our Website based on this data.
  • To see our most popular sources of business.

Disclosure of Personal Data

We may disclose your personal data:

  • In cases where we are required by law to pass on information or if we believe action is necessary for fraud, cyber crime or to protect the Website, rights, personal safety of person/s.
  • We may also disclose aggregate statistics about visitors to our Website (customers and sales) in order to describe our services to prospective partners (advertisers, sponsors) and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.

If you are concerned about your data, you have the right.


Unless otherwise stated, Fei Liu Fine Jewellery and/or it’s licensors own the intellectual property rights for all material on Fei Liu Fine Jewellery. All intellectual property rights are reserved. You may view and/or print pages from https://feiliufinejewellery.com for your own personal use subject to restrictions set in these terms and conditions.

You must not:

  • Republish material from FeiLiuFineJewellery.com
  • Sell, rent or sub-license material from FeiLiuFineJewellery.com
  • Reproduce, duplicate or copy material from FeiLiuFineJewellery.com
  • Redistribute content from Fei Liu Fine Jewellery (unless the content is specifically made for redistribution).

User Comments

  • This Agreement shall begin on the date hereof.
  • Certain parts of this Website offer the opportunity for users to post and exchange opinions, information, material and data (‘Comments’) in areas of the Website. Fei Liu Fine Jewellery does not screen, edit, publish or review Comments prior to their appearance on the Website and Comments do not reflect the views or opinions of Fei Liu Fine Jewellery, its agents or affiliates. Comments reflect the view and opinion of the person who posts such view or opinion. To the extent permitted by applicable laws Fei Liu Fine Jewellery shall not be responsible or liable for the Comments or for any loss cost, liability, damages or expenses caused and or suffered as a result of any use of and/or posting of and/or appearance of the Comments on this Website.
  • Fei Liu Fine Jewellery reserves the right to monitor all Comments and to remove any Comments which it considers in its absolute discretion to be inappropriate, offensive or otherwise in breach of these Terms and Conditions.
  • You warrant and represent that:
    • You are entitled to post the Comments on our Website and have all necessary licenses and consents to do so;
    • The Comments do not infringe any intellectual property right, including without limitation copyright, patent or trademark, or other proprietary rights of any third party;
    • The Comments do not contain any defamatory, libellous, offensive, indecent or otherwise unlawful material or material which is an invasion of privacy
    • Comments will not be used to solicit or promote business or custom or present commercial activities or unlawful activity.
  • You hereby grant to Fei Liu Fine Jewellery a non-exclusive royalty-free license to use, reproduce, edit and authorize others to use, reproduce and edit any of your Comments in any and all forms, formats or media.

Hyperlinking to Our Content

  • The following organizations may link to our Website without prior written approval:
    • Government agencies;
    • Search engines;
    • News organizations;
    • Online directory distributors when they list us in the directory may link to our Website in the same manner as they hyperlink to the Websites of other listed businesses; and
    • Systemwide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Website.
  • These organizations may link to our home page, to publications or to other Website information so long as the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services; and (c) fits within the context of the linking party’s site.
  • We may consider and approve in our sole discretion other link requests from the following types of organizations:
    • commonly-known consumer and/or business information sources such as Chambers of Commerce, American Automobile Association, AARP and Consumers Union;
    • com community sites;
    • associations or other groups representing charities, including charity giving sites,
    • online directory distributors;
    • internet portals;
    • accounting, law and consulting firms whose primary clients are businesses; and educational institutions and trade associations.

We will approve link requests from these organizations if we determine that: (a) the link would not reflect unfavourably on us or our accredited businesses (for example, trade associations or other organizations representing inherently suspect types of business, such as work-at-home opportunities, shall not be allowed to link); (b)the organization does not have an unsatisfactory record with us; (c) the benefit to us from the visibility associated with the hyperlink outweighs the absence of; and (d) where the link is in the context of general resource information or is otherwise consistent with editorial content in a newsletter or similar product furthering the mission of the organization.

These organizations may link to our home page, to publications or to other Website information so long as the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services; and (c) fits within the context of the linking party’s site.

If you are among the organisations listed in paragraph 2 above and are interested in linking to our Website, you must notify us by sending an e-mail to press@feiliufinejewellery.com. Please include your name, your organisation name, contact information (such as a phone number and/or e-mail address) as well as the URL of your site, a list of any URLs from which you intend to link to our Website, and a list of the URL(s) on our site to which you would like to link. Allow 2-3 weeks for a response.

Approved organizations may hyperlink to our Website as follows:

  • By use of our corporate name; or
  • By use of the uniform resource locator (Web address) being linked to; or
  • By use of any other description of our Website or material being linked to that makes sense within the context and format of content on the linking party’s site.

No use of Fei Liu Fine Jewellery’s logo or other artwork will be allowed for linking absent a trademark license agreement.


Without prior approval and express written permission, you may not create frames around our Web pages or use other techniques that alter in any way the visual presentation or appearance of our Website.

Reservation of Rights

We reserve the right at any time and in its sole discretion to request that you remove all links or any particular link to our Website. You agree to immediately remove all links to our Website upon such request. We also reserve the right to amend these terms and conditions and its linking policy at any time. By continuing to link to our Website, you agree to be bound to and abide by these linking terms and conditions.

Removal of Links from Our Website

If you find any link on our Website or any linked web site objectionable for any reason, you may contact us about this. We will consider requests to remove links but will have no obligation to do so or to respond directly to you. Whilst we endeavour to ensure that the information on this Website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the Website remains available or that the material on the Website is kept up to date.

Content Liability

We shall have no responsibility or liability for any content appearing on your Website. You agree to indemnify and defend us against all claims arising out of or based upon your Website. No link(s) may appear on any page on your Website or within any context containing content or materials that may be interpreted as libellous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third-party rights.

Product Information

We reserve the right to change any advertised price; although this doesn’t happen very often we do sometimes have to change the price of our jewellery according to fluctuating gold and silver prices. Also, we sometimes like to have promotions and giveaways to treat our valuable customers from time to time.

Due to the nature of the internet and the resolution at which it renders images, the products may vary slightly in colour from the images displayed on FeiLiuFineJewellery.com. Rest assured our jewellery looks even better in real life and we are confident that you will be delighted with your purchase. Also, the natural characteristics of stones will mean that each stone may slightly differ in hue.

The gemstones set in Fei Liu Fine Jewellery pieces are hand-picked and or hand cut, therefore the gemstone weights may vary ever so slightly from weight stated on the product page.

Loyalty Programme

  1. Eligibility:
    • 1.1. The Programme is open to individuals aged 18 years or older who have a valid account on the Website.
    • 1.2. Employees, representatives, and affiliates of the Company are not eligible to participate in the Programme.
  2. Programme Overview:
    • 2.1. The Programme allows Participants to earn loyalty points (“Points”) when making qualifying purchases on the Website.
    • 2.2. Points earned can be redeemed for discounts or rewards on future purchases. 2.3. The Programme is subject to change or termination at the sole discretion of the Company.
  3. Earning Points:
    • 3.1. Participants can earn Points by making qualifying purchases on the Website as specified by the Company.
    • 3.2. Points will be credited to the Participant’s account after the purchase has been successfully completed and shipped.
    • 3.3. Points are non-transferable and cannot be exchanged for cash.
  4. Point Redemption:
    • 4.1. Participants may redeem their accumulated Points for discounts or rewards as offered by the Company.
    • 4.2. The Company reserves the right to determine the redemption value of Points and the eligible items for redemption.
    • 4.3. Point redemption is subject to availability, and certain restrictions may apply.
  5. Account Termination:
    • 5.1. The Company reserves the right to terminate a Participant’s account or disqualify them from the Programme if any fraudulent activity, abuse, or violation of these Terms is detected.
    • 5.2. In the event of termination, all accumulated Points will be forfeited, and the Participant will no longer be eligible to participate in the Programme.
  6. Modification or Termination of the Programme:
    • 6.1. The Company reserves the right to modify, suspend, or terminate the Programme at any time without prior notice.
    • 6.2. In the event of termination, Participants will be notified in advance, and they will have a limited time to redeem their Points before the Programme ends.
  7. Privacy:
    • 7.1. The Company will collect and use personal information in accordance with its Privacy Policy.
    • 7.2. By participating in the Programme, you consent to the collection, use, and disclosure of your personal information as described in the Privacy Policy.
  8. Limitation of Liability:
    • 8.1. The Company shall not be liable for any loss, damage, or injury arising out of or in connection with the Programme, including but not limited to the redemption, use, or inability to use Points or rewards.
    • 8.2. The Company reserves the right to modify or cancel any Points or rewards obtained through the Programme due to errors, inaccuracies, or technical issues.
  9. Governing Law and Jurisdiction:
    • 9.1. These Terms shall be governed by and construed in accordance with the laws of the UK (England and Wales).
    • 9.2. Any disputes arising from or in connection with the Programme shall be subject to the exclusive jurisdiction of the courts of the UK (England and Wales).

Right to Cancel

You have the right to cancel the purchase of a good without having to give a reason at any time within the “cooling off period” of seven working days, beginning on the day after you receive the goods.

If you are in possession of the goods you are under the duty to retain them and take reasonable care of them. You must send the goods back to us to our contact address at your own cost as soon as possible once you have cancelled the contract.

We reserve the right to make a charge not exceeding our direct costs of recovering the goods if you do not return the goods or return them at our expense.

Once you have notified us that you wish to cancel the contract, any sum debited to us will be refunded to you as soon as possible and in any event within 30 days of your cancellation.

  • You will not have any right to cancel a purchase for the supply of any of the following goods:
  • for the supply of goods the price of which is dependent on fluctuations in the financial market which cannot be controlled by the retailer.
  • for the supply of goods made to your specifications or clearly personalised or which by reason of their nature cannot be returned or are liable to deteriorate or expire rapidly.


To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our Website and the use of this Website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). Nothing in this disclaimer will:

  • limit or exclude our or your liability for death or personal injury resulting from negligence;
  • limit or exclude our or your liability for fraud or fraudulent misrepresentation;
  • limit any of our or your liabilities in any way that is not permitted under applicable law; or
  • exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and exclusions of liability set out in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer or in relation to the subject matter of this disclaimer, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

To the extent that the Website and the information and services on the Website are provided free of charge, we will not be liable for any loss or damage of any nature.


These terms are governed by UK (England and Wales) law. Any contract for the purchase of goods from this site and any dispute or claim arising out of or in connection with any such contract will be governed by UK (England and Wales) law.