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Privacy Policy

Privacy Policy


WHO WE ARE

This privacy policy notice is served by Fei Liu Fine Jewellery Ltd, 204-206 Newhall Street, Birmingham B3 1SH under the website; FeiLiuFineJewellery.com. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data.

WHAT PERSONAL DATA WE COLLECTION AND WHY WE COLLECT IT

While you visit our site, we will track:

  • Products you’ve viewed: we will use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we will use this for purposes like estimating taxes and shipping
  • Shipping address: we will ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of basket contents while you’re browsing our site.

Note: you may want to further detail your cookie policy, and link to that section from here.

When you purchase from us, we will ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for XXX years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

WHO ON OUR TEAM HAS ACCESS

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

WHAT WE SHARE WITH OTHERS

As part of the registration process for our bimonthly e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about exciting news; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We do not rent or trade email lists with other organisations and businesses.We use a third-party provider, SendinBlue, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see SendinBlue’s privacy policy. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails.

WHAT ARE YOUR DATA PROTECTION RIGHTS?

Our Company would like to make sure that you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – you have the right to request Our Company for copies of your personal data.

The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete information you believe is incomplete.

The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Email: online@feiliufinejewellery.com

COOKIES

A cookie is a small text file that is created and stored on your web browsing device by a website (or certain functional elements of a website).

Only the website (or function) that created the cookie can retrieve or read the contents within it. When you re-visit a website that uses cookies, it will check for its cookies on your device and read the information within them. Depending on the purpose of the cookie, the website will usually use that information to ‘tailor’ itself to suit you.

Each cookie contains anonymous information (typically a unique identifier, the website name, and some digits and numbers), and is specific to your web browser.

Cookies can be used for a wide variety of tasks, such as storing your website preferences, enhancing navigation between pages and improving your user experience. Cookies help make the interaction between you and the website simpler, smoother and more intuitive.

Without cookies or similar technologies, websites would not easily be able to ‘remember’ who has previously visited them – logging into a website or adding items to a shopping basket would be much more complicated.

The table below describes the cookies we use in more detail:

Cookie Name Purpose More information
Google Analytics _utma These persistent cookies are used to collect information about how visitors use our site including the number of visitors to the site, where the visitors have come to the site from, and the pages on this site that are visited. We use the information to compile reports and to help us improve the site. The persistent cookies collect information in an anonymous form and do not identify people but are defined by a particular computer and internet browser. No personal data is collected by this cookie. For more information about Google Analytics cookies, please visit the site: http://code.google.com
/apis/analytics/docs/concepts
/gaConceptsCookies.html
_utmb
_utmc
_utmd

Information will only be used when necessary and will only be available to those who need to see it.

PIXELS

We also use other technologies on our Website which allow us and Third Party Providers to offer you a more personalized and engaged web experience, e.g. by offering you advertisements on your social media channels that are more relevant to you or by allowing you to share your experiences on our Website via social media. We therefore use the following technologies:

Facebook pixels. Facebook pixels are small pieces of software and are nearly invisible pixel-sized “dots” on our Website which create a link between your visit to our Website and Facebook. When the pixel loads, Facebook places a so-called “fr”-cookie on your computer, which helps Facebook to provide you with more personalized advertisements, but also to measure and improve advertisements. This cookie has a lifespan of 90 days. More information on Facebook cookies can be found here: https://www.facebook.com/policies/cookies/. Please note that when the “fr”-cookie is placed, Facebook is able to follow your surfing behavior across other websites which have implemented a Facebook pixel or Facebook social plug-in.

PRIVACY POLICY OF EXTERNAL WEBSITES

Our Company website contains links to other websites. Our privacy policy applies only to our website, so if you click on the link to another website, you should read their privacy policy.

CHANGES TO OUR PRIVACY POLICY

Our Company keeps its privacy policy under regular review and places and updates on this website page. This privacy policy was last updated on 11th November, 2019.

HOW TO CONTACT US

If you have any questions about Our Company’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us: online@feiliufinejewellery.com

HOW TO CONTACT THE APPROPRIATE AUTHORITY

Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.

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