British brand Fei Liu launches new 18ct gold collection with a lavish campaign.
Amidst uncertainty in the UK, Fei Liu Fine Jewellery has seen a shift in consumer purchasing habits. With consumers now looking to invest in more valuable pieces.
For Autumn Winter 2019 Fei Liu Fine Jewellery will launch their new 18ct gold ‘Victoriana’ collection, which will form as part of a campaign with their top ten retail partners.
For the campaign, Victoriana will exclusively launch with the chosen retail partners and will be promoted through offline, on social media and through collaboration with bloggers to help encourage more footfall and sales. Consumers who purchase through the selected retailers will be entered into a lucky draw to win the lavish Victorian getaway.
The Victoriana collection combines popular Victorian-era stones with Fei Liu’s aesthetic of colour, three-dimension and femininity within its eleven pieces.
The vibrant collection puts a modern twist on Victorian-era jewels. It features two shapes of step-cut stones. One being the octagon, which was widely popular during the Victorian period. The second is the emerald cut, which is 30% more elongated for an updated chic look.
Each of the eleven pieces features vibrant coloured semi-precious stones to complement the precious metal. From purple amethyst to blue topaz, consumers will have more choices to invest in a piece that matches their personal style.